Outcome Orientation – Some Examples

Here are some examples where Outcome-Orientation, can make a fundamental difference at various levels.

Ordering Vegetables Online

Jayesh, a software professional, wants to setup an online website for ordering fresh vegetables. The idea is to have vegetables at your door step when you come home for dinner.  The service targets working couples who would like to save time and yet have fresh vegetables daily.

Jayesh loved focusing on the website, user experience and comparison with competitor websites.

A quick analysis of the externalities and unknowns gave new insight.

Jayesh decided instead, that he would start with going and talking to potential customers and test the idea.  Next, he would get 20 pilot customers.  Get them to send simple emails with their requests. Then go, buy at the Mandi. Sit in the van and deliver to each home.  This would teach him a lot more than working on the website.

Software or Service – What Is My Business?

A young engineer started up GyanApps. A product for school administration, GyanApps offers the software on rental with no upfront investment required. The business faced a “last mile” problem.  Schools did not have staff to ensure timely data entry.  Setting up the initial student database was an onerous task.  “Go-live” was delayed at several schools. Taking a “whatever it takes” approach, GyanApps redefined itself as a software-cum-services provider.  It now offers data entry services, a helpdesk and other allied services that make it much easier to adopt and use the product.

It’s With HR

One of my colleagues at our software product business had to hire key technical talent to kick off a make-or-break initiative.  The industry was booming and it was extremely tough to bag good people.  My partner went from Pune to Mumbai and waited at a suburban station. A potential hire would get off here on his way back home.  He was hoping to meet this guy and convince him to join us! Talk about taking initiative.  This is in sharp contrast to what I often hear from managers “It’s with HR.”

Do I Really OWN this project?

Working at an NGO, Pradyut came up with a new idea.  He convinced the Trust and and got permission to try it out. The idea soon ran into technical hurdles.  With a lot of perseverance Pradyut got past them and was close to start of the pilot. At that time one of the Trustees asked why he did not have a two year cost plan in place before they went any further.  At the end of his patience already, Pradyut was hurt to the quick.  “I did my part.  I don’t want to have to answer to these people who only sit in judgment.” He sulked and gave up.  A “come-what-may” attitude might have given him the thick skin necessary!

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4 responses to this post.

  1. Posted by Raju Nelluri on August 16, 2011 at 12:02 am

    Bhushan sir…I gave the following example lot many times to my fellow workers. Unless you do not know about the final outcome and the industry to be involved – you cannot get the happiness in the work you do..

    One day a traveller, walking along a lane, came across 3 stonecutters working in a quarry. Each was busy cutting a block of stone. Interested to find out what they were working on, he asked the first stonecutter what he was doing. “I am cutting a stone!” Still no wiser the traveller turned to the second stonecutter and asked him what he was doing. “I am cutting this block of stone to make sure that it’s square, and its dimensions are uniform, so that it will fit exactly in its place in a wall.” A bit closer to finding out what the stonecutters were working on but still unclear, the traveller turned to the third stonecutter. He seemed to be the happiest of the three and when asked what he was doing replied: “I am building a cathedral.”

    Obviously The third stonecutter was happieest among all just because he knows the bigger picture and how his work will contribute to the mankind.

    Please correct me if my innocent understanding is wrong. Being in banking industry(technology/ IT)- I’ve always beleived that the code I am writing or designing will help a person to get funds for his heart operation quickly. That makes me happy all the time.

    Reply

    • I liked the way you put our work at Fundtech is good perspective, Raju. It follows that one line of badly written code could prevent somebody from getting his operation done in time.

      Reply

  2. Posted by Madhu on August 16, 2011 at 10:05 am

    Wonderful. Especially the last example strikes home:)

    Reply

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